AdverWise

We fill your appointment book at every location.

Google Ads for clinics across Canada. Your booking system counts a regular’s next visit exactly like a brand-new patient — we separate them, and track every location on its own. So you know what you are actually buying.

$1,200/mo · $0 setup (a $2,750 value, free) · Month-to-month · Best for $3,000+/mo ad spend

Est. 2017
Nearly a decade in ads
1000+
Campaigns managed
10.2x return
Avg. return on ad spend
$20M+
Client revenue generated
Proof

Live-account numbers. Purchases and leads.

Clinic · Google Ads
ReGenIV
Booking clicks at $2.83
Booking clicks, cumulative · last 90 days

Bookings and calls tracked as separate, verified events.

1,499
Booking clicks
119
Call actions
$4,243
Ad spend
Ecommerce · Google Ads
Softub Canada
17.6x tracked return
Revenue, cumulative · last 90 days

The national brand. Two separate tracking tags confirm the revenue number.

$59,899
Revenue
$3,394
Ad spend
84
Purchases
Local dealer · Google Ads
Softub Calgary
A lead every $12.77
Call actions, cumulative · last 90 days

Local search built for calls and showroom visits.

63
Calls
60
Directions
$1,571
Ad spend

Pulled from the live Google Ads accounts.

What nobody else is doing

We count new patients. Not the regulars who were booking anyway.

Your booking system fires one event when an appointment is made. It does not know whether that was somebody finding you for the first time, or a patient of six years moving their Tuesday. Google gets told they are the same thing — so it learns to go after the ones who were already yours.

We split the booking event

New-patient bookings become their own tracked conversion. Rebookings, calls and direction requests stay visible in your reporting — they just stop deciding what Google buys.

Bidding chases growth only

Your budget goes to filling empty slots, instead of winning back people who already had your number in their phone.

You see both numbers

Total bookings and new patients, side by side, every month. Most clinics have never once seen them separated.

Works with Jane, Cliniko, Acuity, Phorest, Zenoti, Mindbody and Calendly. We check yours before you sign — a couple of platforms genuinely cannot do it, and we will tell you that rather than take the work.

The team

Every call and booking tracked. Because the team includes a developer, not just an ads person.

Broken tracking is the most common problem we find in audits — so unlike most agencies, our team includes a developer.

Chris Forrest, founder of AdverWise

Chris Forrest

Founder · Campaign lead

Builds and runs every campaign personally. The person on your first call is the person in your account every week — and the one who answers your emails, same day.

Tracking developer

Pixels · Conversion tracking

Wires every conversion correctly before a dollar is spent — Google tag, Tag Manager, call tracking, server-side and sales-system connections. Set up right, verified, monitored.

Creative & reporting

Ads · Dashboards

Ad copy and creative production in-house, plus live dashboards and plain-English monthly reports tied to revenue — not clicks.

The offer

Everything you get for $1,200/mo.

Deep audit + competitor research
Your account torn down point by point, competitors’ ads and keywords pulled — delivered as a video walkthrough.
$500 value — free
Full account & campaign build
Search, Shopping, Performance Max, remarketing — structured by the founder, keywords to extensions.
$1,500 value — free
Conversion tracking, engineered
Google tag, Tag Manager, call tracking, offline sales connections — built and verified by our developer.
$750 value — included
Complete ad copy, always fresh
Complete sets of ad copy written to a proven structure, split-tested and refreshed monthly.
Included
Weekly senior optimisation
Budgets, bids, negatives, breakdowns, scaling moves — done by the founder, every week, no exceptions.
Included
Landing page & CRO
Our conversion expert goes through your pages: what’s leaking, in plain English, and the fixes that lift conversion before you buy more clicks.
Included
Live dashboard + monthly revenue report
Spend, revenue, cost per sale — visible any time, explained monthly. No vanity metrics.
Included
Setup value included free
$2,750+

Values reflect what these deliverables cost when bought separately (audits, builds and tracking setups are commonly $500–$1,500 each). We charge $0 for all setup — the fee is the flat monthly rate, nothing else.

Risk, reversed

Built so saying yes is the easy decision.

Month-to-month

No contracts. We earn the next month, every month.

$0 setup, ever

The full build is free for new clients. No onboarding fee, nothing.

You own everything

Account, data, pages. Leave any month, take it all.

Honest audit first

If we’re not the fit — or ads aren’t — we tell you before you pay.

Get your free video audit

Free build & setup included · or call (613) 620-7471

The difference, side by side

AdverWise vs. a typical agency.

Swipe the table sideways →
AdverWiseA typical agency
Who runs your accountThe founder + a senior team, weeklyWhoever has capacity — often a junior on 30–50 accounts
TrackingRebuilt and verified by a developer before a dollar is spent“The tag’s probably fine”
PricingFlat fee $1,200/mo — published right here% of spend, revealed on a call
ContractMonth-to-month, cancel anytime6–12 month lock-in
Your account & dataYours. Always. Leave with everythingHeld in their manager account
ReportingRevenue and cost per sale, from verified dataClicks, impressions and “engagement”

Why the incentives line up: we don’t take a percentage of spend, so we earn nothing extra when you spend more. And with no contract, we only keep you by making this month work. Every row above is structure, not a promise.

Client reviews

Rated 5.0 on Google.

★★★★★“We’ve had an excellent experience working with AdverWise. They built and manage our Google Ads and Facebook advertising campaigns, and the results have honestly been almost unbelievable.”
Craig ReedGoogle review
★★★★★“AdverWise helped turn our Google and Facebook ads into a reliable sales channel while staying completely true to our brand and audience. Their strategic approach and clear communication made a noticeable impact on our results. Highly recommend!”
Jensen BradfieldGoogle review
★★★★★“I have worked with AdverWise now for going on 3 years. Professional and easy to work with. I have had a number of successful campaigns with them and hope for many many more.”
Kris RasmussenGoogle review

Verbatim from our Google Business Profile · read them all on Google →

Pricing

Pricing, public.

Recommended — start here

Google Ads management

$1,200/mo
Flat · month-to-month · $0 setup
  • Full build + weekly senior management
  • Tracking engineered by our developer
  • Landing page & conversion review
  • You own the account, always

One flat fee — it does not change as your budget grows. Minimum $3,000/mo ad spend recommended.

Get your free audit

Add Meta later

+$1,500/mo
$2,700/mo together · flat · month-to-month
  • One strategy across search + social
  • Creative produced and refreshed for Meta
  • Budget follows whichever platform wins

We start on Google — it proves the offer and the tracking fastest. Meta gets added once that is profitable.

Full pricing + FAQ →

Common questions

Asked on almost every call.

Why do you keep the client list small?

Because the work is weekly and senior. There’s a real limit to how many accounts one strategist can genuinely run well — when we’re at it, we say so and offer the waitlist. We’d rather turn work away than water it down.

We have more than one location — is it still $1,200?

Yes. One flat fee covers your business — multiple locations included, one strategy across them. It’s not priced per location.

What does the tracking developer actually do?

Installs and verifies the Google tag and Tag Manager, sets up call tracking, wires purchase values (and CRM/offline imports where relevant), then monitors Events so the data stays true. It’s the step most agencies skip — and the reason their optimisation can’t work.

How fast will we launch?

Tracking is rebuilt and verified in week one; campaigns are typically live in week two. We don’t launch on broken data — that timeline protects your money, not our schedule.

Do you guarantee results?

No — and be wary of anyone who does. What we guarantee: senior hands on the account weekly, tracking you can trust, honest reporting, and no lock-in — if we’re not performing, you can leave that month.

What do you need from us?

Access to the ad account and site, roughly an hour of your time in week one, and sign-off on the plan. We handle the rest.

One audit. On video. Yours either way.

A video walkthrough of your account — what’s working, what’s leaking money, and what we’d do — whether you hire us or not.

Get your free video audit
Or call (613) 620-7471 · a deliberately small client list
Get your free video audit